Instructor Promotion Guide
Simple ways to help your class stand out
Students often choose the class that feels most welcoming and credible.
Good presentation builds trust and creates connection.
When students browse classes, they are not only choosing a subject—they are choosing you. Strong presentation helps prospective students feel confident, inspired, and connected before they ever register.
Students often ask themselves: Is this instructor experienced and approachable? Do I like their style of work? Can I learn from them? Will this class be welcoming and worthwhile?
Clear, professional materials answer those questions instantly.
A polished bio, warm headshot, strong artwork images, and authentic testimonials can significantly increase interest and enrollment.
instructor headshot
Choose a photo that feels professional, warm, and approachable. Consider a photo in your studio or creative environment.
what we need from you
Best Practices:
Face clearly visible
Friendly expression / natural smile
Good lighting & in focus
Uncluttered background
Wear what feels authentic and professional
Crop from chest or shoulders upward
Avoid:
Group photos / tight crops
Sunglasses / hats obscuring face
Dark, blurry, or low-quality images
Vacation snapshots or distant full-body photos
File Specs:
JPG or PNG
Minimum 2000 px on longest side
300 dpi preferred
Vertical or square format
artwork example images
Students want to see your style and quality of work. It is important to show examples of your best and most relevant work to the classes you teach.
Include:
3–5 strong images of your artwork
Representative of what you teach
Well lit and sharply focused
Accurate color
Clean crop (avoid distracting backgrounds)
A studio shot can be useful when showing scale of work.
Helpful Mix:
Finished work
A detail shot can included
Work in progress or studio shot
File Specs:
JPG or PNG preferred
Minimum 2000 px wide
300 dpi preferred
written bio
Your bio should build trust and show personality. We will use your bio in long form and also pull a excerpt from it for marketing purposes.
Include:
Medium / specialty
Experience teaching or exhibiting
Education or relevant background
Awards/publications (if relevant)
What students enjoy about learning with you
website or SM links
Length:
150 - 300 words ideal (600 words max). We will extract an excerpt for marketing.
Best Tone:
Professional, warm, engaging, human.
File Specs:
Word doc or Mac Pages doc or PDF.
student testimonials (optional)
Nothing builds trust like a happy student. If you have taught with us recently we will use a testimonial from class our evaluations or a excerpt from your bio.
Great Testimonials Mention:
What they learned
Instructor teaching style
Confidence gained
Enjoyment of the class
Example:
“Jane breaks techniques into simple steps and makes everyone feel capable. I learned more in one class than I expected.”
Short and authentic is best.
class description & materials list
A good description helps students quickly understand what they will learn and who the class is for. We will publish the full description and also an excerpt for marketing purposes.
Keep It Short and Clear:
What students will learn
Skill level (beginner, all levels, advanced)
Medium or subject
What makes the class enjoyable or unique
Best Length:
150-300 words.( we will extact an excerpt for marketing)