instructors guide
simple ways to help your class stand out
Contact us if you have questions after reviewing the guide.
Students often choose the class that feels most welcoming and credible.
Good presentation builds trust and creates connection.
When students browse classes, they are not only choosing a subject—they are choosing you. Strong presentation helps prospective students feel confident, inspired, and connected before they ever register.
Students often ask themselves: Is this instructor experienced and approachable? Do I like their style of work? Can I learn from them? Will this class be welcoming and worthwhile?
Clear, professional materials answer those questions instantly.
A polished bio, warm headshot, strong artwork images, and authentic testimonials can significantly increase interest and enrollment.
Current and accurate representations of you and your work reinforce trust.
what we need from you
to help us market and promote your class successfully
checklist
✔ Headshot
✔ Artwork images: 4–6
✔ Instructor Bio: - 75-150 words (300 max)
✔ Class Description: 150-300 words
✔ Materials List (if appropriate)
✔ Testimonial (optional)
✔ Class photos (optional)
✔ High-resolution JPG or PNG files (2500 px)
✔ schedule day and time preferences for your class
what you can do to help market your SCAA class
Follow us on our social media platforms
Share our class posts on your social media
Create your own posts marketing your classes and tag us.
include your classes in your email or newsletters
Guidelines
preferred schedule
We plan our class schedule based on a teachers availability, It can require a little bit of juggling.
Please provide us with a few options of days and times for your class.
instructor headshot
Choose a photo that feels professional / shows you as an artist, and is warm, and approachable. Consider a photo in your studio or creative environment.
These days you can take good photos with a smart phone, play around with settings, portrait mode is a good feature for headshots.
The images you provide will also be used for marketing purposes.
Best Practices:
Recent photos (2 -5 years)
Face clearly visible
Friendly expression / natural smile
Good lighting & in focus
Uncluttered background
Wear what feels authentic / professional / creative
Crop from chest or shoulders upward
Artistic practice related
Avoid:
Group photos / tight crops /poor composition
Sunglasses / hats obscuring face
Dark, blurry, or low-quality images
Vacation snapshots or distant full-body photos
File Specs:
JPG or PNG
Minimum 2500 px on longest side
300 dpi preferred
Vertical or square format
or an original smart phone image
if in doubt email us the largest file you have.
artwork example images
Students want to see your style and quality of work. It is important to show examples of your best and most relevant work to the classes you teach.
The images you provide will also be used for marketing purposes
Include:
3–5 strong images of your artwork
Representative of what you teach
Well lit and sharply focused
Accurate color
Clean crop (avoid unrelated or heavily distracting backgrounds or distortion)
A studio shot can be useful when showing scale of work.
Helpful Mix:
Finished work
A detail shot optional
Work in progress or studio shot (optional)
File Specs:
JPG or PNG preferred
Minimum 2500 px wide
300 dpi preferred
If in doubt email us the larges file you have.
written bio
Your bio should build trust, read easily, show personality. We will use your bio in long form and also pull a excerpt from it for marketing purposes.
Include:
Medium / specialty
Experience teaching or exhibiting
Education or relevant background
Awards/publications (if relevant)
What students enjoy about learning with you
Website or social media or other links
Length:
75-150 words (300 words max). We will extract an excerpt for marketing. (e.e. Sarah Short’s bio in the example is 84 word count) Taleen and Kris Greco excerpts are between 10-30 word count.
Best Tone:
Professional, warm, engaging, human.
File Specs:
Word Doc or Mac Pages doc or PDF.
class description &
materials list
A good description helps students quickly understand what they will learn and who the class is for.
A materials list if applicable ensures students are prepared and have everything they need to succeed in class.
If you require a Supply fees students pay fees directly to the teacher.
Students can/may bring their own supplies and materials to a class if the teacher doesn't want to supply everything
We will publish the full description and also craft an excerpt for marketing purposes.
Keep It Short and Clear:
What students will learn
Skill level (beginner, all levels, advanced)
Medium or subject
What makes the class enjoyable or unique
Best Length:
150-300 words.( we will extact an excerpt for marketing)
Materials List:
Include a full list of necessary supplies. It is helpful to include where specialty materials can be purchased
Supplies fees:
Is there a supplies fee
what is provided for the fee
student testimonials (optional)
Nothing builds trust like a happy student. If you have taught with us recently we will use a testimonial from our class evaluations or a excerpt from your bio.
Testimonials will be used for marketing purposes.
Great Testimonials Mention:
What they learned
Instructor teaching style
Confidence gained
Enjoyment of the class
Example:
“Jane breaks techniques into simple steps and makes everyone feel capable. I learned more in one class than I expected.”
Short and authentic is best.
Class & Studio Photos (Highly Encouraged)
Photos of classes in progress or demonstrations help prospective students connect with the experience before they register.
These images help us:
Promote your class on social media and the website
Show the atmosphere and learning environment
Help students feel comfortable and excited about participating
Helpful Images Include:
Students working in class
Group shots
Demonstrations
Studio environment
Students interacting and creating
Best Practices:
Clear, well-lit images
Natural interaction and candid moments
High-resolution JPG or PNG files preferre
Photos that show real classroom experiences are often some of the most effective promotional images we can share.
